In the competitive world of dropshipping, finding winning products is crucial for the success of your ecommerce business. As a dropshipper, understanding the characteristics and sources of these products is essential for staying ahead of the curve and driving profitable sales. This article delves into the strategies and techniques to identify winning products, the best platforms for product research, and how to consistently adapt to market trends.
What Exactly Are Winning Products in Dropshipping?
Defining what constitutes winning products in dropshipping is the first step in understanding how to find them. Winning products are those that have high demand, low competition, and the potential for substantial profit margins. These are the products that resonate with the target audience and are in line with current market trends.
Characteristics of Successful Dropshipping Products and best-selling products
Successful dropshipping products and best-selling products often possess characteristics such as uniqueness, versatility, and solving a specific problem for the consumers. They should be lightweight, non-fragile, and easy to ship internationally. Additionally, leveraging hot products and trending items in the market can also contribute to the success of a dropshipping product.
Identifying Trending Products for Dropshipping
Identifying trending products is a key aspect of finding winning products for dropshipping. Keeping an eye on emerging trends, social media discussions, and consumer behavior can provide valuable insights into products that are likely to gain momentum in the market.
Where Can You Find Winning Products for Your Dropshipping Store?
Utilizing various platforms and tools, dropshippers can uncover winning products to add to their stores. AliExpress is a popular platform for dropshippers to source a wide array of products with competitive pricing and reliable suppliers.
Utilizing AliExpress to Source Winning Products
AliExpress offers a vast selection of products suitable for dropshipping, and its user-friendly interface and secure payment methods make it a go-to resource for finding winning products to sell in your store.
Using Google Trends and Trend Analysis to Identify Winning Products
Google Trends is a valuable tool for identifying the popularity of specific search terms over time. Analyzing this data can help pinpoint trending products and niche markets that present opportunities for dropshippers.
Exploring Examples of Winning Products and Best-Selling Items
Reviewing successful products and best-selling items within your niche can offer valuable insights into the types of products that resonate with consumers and drive high sales volume.
Use Facebook Search
Lots of dropshippers use Facebook video ads to promote their products and drive traffic to their stores.
You can easily discover their high performing products by searching for key terms that they use in their ad copy. Here are some phrases to get you going:
- Shop Now
- 30/40/50% Off
- Free Shipping
- Tag someone who needs this
- Limited Time Only
Get creative and think about phrases that your future competitors might use in their ads. If you’re aiming for a specific niche, don’t forget to add keywords specific to that interest.
Again, we want to find trending products. So, filter the results by ‘video’ and set the ‘date posted’ to ‘this month.’
Spot good products by looking at ads that have a high number of comments, likes, and shares. If people are saying things like ‘I need this’ or ‘I want one’ that’s a good sign.
Once you find a few winning product ideas, head on over to Aliexpress, see if you can locate the same/a similar product, then start dropshipping it!
Pro Tip: You can use the Facebook ad library to see all of the ads that a dropshipper is running. This can give you inspiration to create your own ads, or show you the other products that a particular advertiser is testing.
Use TikTok Search
Lots of dropshippers use tiktok to advertise their winning products. So, we can find their ads by using a couple of search terms on TikTok.
Open TikTok and then navigate to the “discover” section located at the bottom of your mobile device’s screen. Next input one of the five phrases, also referred to as ‘hashtags’ below:
#tiktokmademebuyit
#amazonfinds
#coolgadgets
#amazonreview
#productreview
Next we want to filter the results. So, hit the filter icon in the top right hand corner of your screen and change ‘date posted’ to ‘last three months’. This shows us the best trending products, as opposed to products that are over-saturated.
Next, search through the filtered videos, looking for TikToks that have 100k likes and above (likes, not views). Also, check out the comments to see what people are saying about it (if people are showing purchase intent – commenting things like ‘where can i get this?’ – it’s a very good sign)
Here’s an example of a dropshipper who’s selling home tools that I found using TikTok:
Lastly, check to see if the product satisfies most of the winning product criteria we outlined above – especially regarding shipping. If so, like the video – this saves it to your profile so you can view it later. Rinse and repeat until you have lots of potential products saved!
Bookmark eBay Watchcount
Another useful tool in your product-hunting bow is a website called eBay Watchcount.
Here you’ll find an aggregation of the products with the most watchers on eBay. And guess what? People watching a product means they’re highly interested in buying it.
You can search using keywords, or by category. As you can see above the most popular product in pet supplies is a sturdy dog harness.
Hop over to any dropshipping supplier and see if you can locate similar products to those on eBay Watchcount – it’s typically a good proxy for what products the market is interested in.
No matter what niche you’re in, eBay watchcount helps you keep an eye on what consumers are interested in and always provides ideas for new products.
How to Conduct Product Research for Identifying Winning Products, product is growing or declining
Effective product research methods are crucial for identifying winning products and staying ahead of the competition in the dropshipping industry. Employing best practices and leveraging tools can streamline the product research process.
Best Practices for Product Research in Dropshipping
Conducting thorough market research, analyzing competitor trends, and staying updated on consumer preferences are essential best practices for product research in dropshipping.
Effective Strategies to Find a Winning Product for Your Ecommerce Business
Implementing effective strategies, such as utilizing keyword research, analyzing customer feedback, and identifying emerging market gaps, can help in finding winning products for your ecommerce business.
Free Trials and Tools for Finding Winning Dropshipping Products
Utilizing free trials and tools, such as product research software and analytics platforms, can provide valuable data and insights into potentially winning dropshipping products.
What Are the Best Ways to Find Winning Products for Dropshipping?
Leveraging the right platforms and strategies is crucial for finding winning products for dropshipping. Ecommerce platforms like Woocommerce and Shopify offer robust resources and integrations for dropshippers to streamline their product sourcing and sales processes.
Leveraging Woocommerce and Shopify for Dropshipping Products
Integrating dropshipping plugins and utilizing the extensive product catalog of Woocommerce and Shopify can make it easier to find and sell winning products in your store.
Exploring Successful Dropshipping Models and Strategies
Studying and implementing successful dropshipping models and strategies, such as influencer marketing, content marketing, and Facebook ads, can help in finding and promoting winning products effectively.
Identifying Trustworthy Suppliers for Your Winning Dropshipping Products
Establishing relationships with reliable suppliers, whether through Alibaba or other platforms, is vital for ensuring the consistent quality and availability of winning dropshipping products for your store.
How to Consistently Find Winning Products Every Year in Dropshipping?
Adapting to market changes and consistently finding winning products are essential for the long-term success of a dropshipping business. Staying informed about evolving trends and leveraging data analytics are crucial aspects of this endeavor.
Adapting to Changing Trends and Market Preferences for Winning Products
Adapting your product selection approach to align with changing consumer preferences and market trends is crucial for consistently finding winning products every year.
Staying Updated on New Ways to Find Winning Products in the Dropshipping Industry
Keeping abreast of new tools, techniques, and industry best practices for finding winning products is essential for adapting to the evolving landscape of dropshipping.
Utilizing Data Analytics and Insights to Adapt Your Product Selection Approach
Utilizing data analytics and insights to monitor sales performance, consumer behavior, and market trends can significantly enhance your ability to consistently find winning products in dropshipping year after year.
Winning Product Examples From Successful Dropshipping Stores and profitable dropshipping products
Now that you know how to find winning products, let’s look at some winning product examples to inspire your search. These products are from some of the most successful dropshipping stores. Nowadays, some of the stores have transitioned to a private label model – but they all started as dropshipping stores originally.
1. FlexStrap
FlexStrap is a beautiful one-product dropshipping store selling a product that helps ease back pain. We particularly like their clean store design & the digital products that they give away for free with each purchase.
2. ScalpHero
Scalp Hero is a high-ticket dropshipping store that sells a scalp massage. They have nice consistent branding use lots of social proof and customer reviews to encourage more conversions on their store
3. The Cloudies
The Cloudies is one of the best Shopify stores using the dropshipping model to sell footwear. They’re an excellent example of how you can outshine your competition by going the extra mile with professional product photography.
4. Pocket Speech
Pocket Speech is a successful dropshipping store selling audible flashcards for kids to help them find their voice. Check out how they bundle products together with a discount to increase their average order value.
5. SilkyBrush
SilkyBrush is a dropshipping store that sells winning products in the pet niche. Their best selling product is a dog brush that helps owners make their hounds coat nice and smooth.
How to Find a Winning Product with Product Research Tools
Okay so we’ve covered the best manual method to help you find winning products. But there’s also several software options that can help you speed up the process. If you’ve tried the manual methods and can’t root out any good ideas, then these four tools are worth considering:
1. AutoDS
AutoDS is a dropshipping management platform that automates various tasks related to managing an online store. It integrates with multiple marketplaces and provides a centralized platform for managing orders, inventory, pricing, and product research.
One of AutoDS’s key features is its product research tool, which helps users find profitable products to sell by analyzing sales data and other metrics. Users can also filter search results by criteria like price, category, and supplier.
AutoDS’s “Hot Products” feature shows users the top-selling products across various marketplaces, updating the list regularly based on sales data. This can help users quickly identify popular products to add to their store.
The platform also offers competitor analysis tools to help users analyze their competitors’ sales data and pricing strategies. This can provide valuable insights into what’s working in their niche and help users make informed decisions about their own product selection and pricing.
2. Sell The Trend
Sell The Trend is an all-in-one dropshipping platform that provides a range of tools to help users find and sell winning products. The platform includes a product research tool, a store builder, a Facebook Ad creator, and more.
Sell The Trend’s product research tool allows users to search for trending and profitable products across multiple platforms, including AliExpress, Amazon, and eBay. It also includes a “Nexus” feature, which uses AI to identify related products and niches.
The platform’s store builder makes it easy to create a professional-looking store quickly. It includes pre-designed templates, product page customization tools, and more.
Sell The Trend’s Facebook Ad creator is another useful feature. It allows users to create high-converting ad campaigns quickly, using pre-made templates and targeting options.
3. EComHunt
Ecomhunt is a dropshipping product research platform that helps users find and sell winning products. The platform provides a range of tools to help users identify trending and profitable products, including a product database, ad insights, and more.
One of Ecomhunt’s key features is its product database, which includes a curated selection of winning products that are updated daily. Users can search the database by category, price range, and other criteria to find products that fit their niche.
Ecomhunt’s ad insights feature provides valuable data on successful Facebook ad campaigns, including targeting options, ad copy, and more. This can help users create effective ad campaigns for their own products.
The platform also includes a “hunt” feature, which allows users to submit products they believe are trending and profitable. Ecomhunt’s team then evaluates these products and adds them to the product database if they meet the criteria.
4. Niche Scraper
Niche Scraper is a product research tool that helps users find and sell winning products for their dropshipping business. The platform includes a range of features and tools to help users identify profitable niches and products, including a product database, store analysis, and more.
Niche Scraper’s product database includes a curated selection of profitable products that are updated daily. Users can search the database by category, price range, and other criteria to find products that fit their niche.
The platform’s store analysis feature provides valuable insights into successful online stores, including the products they sell, their pricing strategies, and more. This can help users identify trends and opportunities in their niche.
Niche Scraper also includes a “trend explorer” feature, which allows users to identify trending products and niches based on search volume and other data.
How to Find Winning Products: Don’t overcomplicate it!
When it comes to finding a winning product, your success boils down to your research. Many people throw a bunch of random products to their stores in the hope that one will stick, or choose a niche because it’s seen as being trendy or cool.
But if your goal is to become a dropshipping pro, then you can’t leave your product selection to chance. You have to get strategic and methodical in your approach.
While the resources outlined above can increase your chances of finding a wildly profitable product to dropship, you may still have to test many products before you find your winner.
By setting smart goals, keeping your eyes on the prize, and working your butt off, it won’t be long before you root out a killer product and launch your business into the stratosphere.